Converse Sofa System

Coining the term ‘micro-modular’, Converse introduces a new typology for sofa design that bucks the trend for oversized bulky styles. With its petite proportions and timeless design language, Converse is a space-conscious solution for both residential and commercial projects. The sofa system allows the user to become the author with standard and customisable configurations, that work individually, or in reconfigurable combinations.

Working with Australian designer Adam Cornish, I developed a competitive sofa system designed to honour a 10 year warranty in a commercial environment.

What was involved

• Worked with Adam Cornish on developing project objectives and concepts

• Drove the creation of a design brief with the Cult Sales Managers

• Strategically sourced new production partner for Cult/NAU

• Designed and engineered framework and system capabilities, determined foam densities, product objectives

• Cost controlled production and set sell prices for product configurations with sales teams

• Created easy quoting tool for sales team to quickly build and cost complex configurations

ACHIEVEMENTS

• Worked with production to streamline material sourcing, increasing accountability of quality on supplier and

• First sample with the production partner was very close to final production quality, and made the product development phase of quicker than usual, allowing the sales team to dive into promotion very quickly

• Controlled and improved supply chain by working closely with a single production partner who then managed the sourcing of all other components, meaning Cult was able to communicate with a single partner for all ordering